In 1986, Vadapalani in Chennai was a tiny residential area, way too modest compared to the bustling town it is today. It was here in the month of November 1986, the first seeds were sown at Saidapet Road by S.Rajasekaran, who laid the foundation for Balaji Group. It was in this year S.Rajasekaran left his well-paid job at an export office to start a business he envisioned. He envisaged the path and showed others its means. Soon within the next upcoming years he was joined by his three brothers. Together they forged the path ahead.
Our journey began by trading edible salts on a wholesale basis to retailers in and around the area. Evolving over time, we have steadily expanded our product range across multiple categories such as whole spices, pulses, dals, cereals, dry fruits, millets, rice, and food grains. S.Rajasekaran, always believed in quality may it be the products we choose to sell or the services we choose to offer. Over the years he strongly forged these values within the blood cells of our organization which stems our remarkably simple strategy which our company relies on to propel ahead. In line with our founder’s belief and the company’s strategy, our motto stands simple and clean. “Quality speaks wherever we are".
Bearing the motto in our every stride, we gained additional credibility through aggressive pricing for quality products through convenientand quality services to our esteemed customers. Today, after 3 decades, Balaji Traders caters to customers across a wide range of portfolios such as small over the table retailers, semi-wholesalers, Supermarkets, Hypermarkets, Marriage Caterers, Industrial caterers, restaurants & Star Hotels.